Treat URL changes as a migration: challenge unnecessary renames, map old URLs to real replacements, use permanent redirects, update internal references, and verify the move after launch.
Strengthen local relevance with accurate service information, truthful geography, useful local context, and clear site structure instead of repeating city names unnaturally.
Diagnose post-redesign search problems by comparing old and new URLs, redirects, indexability, internal links, page content, titles, and measurement before adding unrelated SEO work.