Write an About Page That Sounds Like a Real Person in Ewing

An About page should help a visitor understand who is behind the business and why that background is relevant.

It does not need a dramatic founder story, a corporate mission statement, or language that makes a small operation sound larger than it is.

Start with concrete identity

Useful About-page information may include:

• who runs the business;
• relevant background or experience;
• what the business actually does;
• how the business approaches the work;
• why that approach matters to the customer.

Specific facts are stronger than generic claims about passion, excellence, or community commitment.

Choose a voice that matches the business

A one-person business can often write naturally in first person.

A larger team may use a business voice.

Either can work. The important part is consistency and honesty.

Do not switch between “I,” “we,” and impersonal corporate language merely to sound larger.

Include personal detail selectively

Personal information can make an About page more understandable when it is true, relevant, and appropriate to publish.

It does not need to become a biography.

The page should still help the visitor understand the business rather than satisfy curiosity about every part of the owner's life.

Keep the origin story factual

If there is a meaningful business history, explain it plainly.

Do not inflate an ordinary beginning into a heroic narrative or invent struggle, community roots, or turning points that cannot be verified.

Credibility comes from specificity.

Let the page support the rest of the site

The About page can link to relevant services or contact information.

It does not need to repeat the full sales pitch.

Its job is identity and context.

For a related next step, see Build Before-and-After Pages That Are Actually Useful in Gibbs and Create Project and Portfolio Pages That Explain the Work in Millard.

For authoritative guidance on this subject, see Google's SEO Starter Guide.

See Also

• Write a Homepage That Quickly Explains the Business in La Belle

Switchboard can help Ewing and Northeast Missouri businesses turn vague About-page copy into a straightforward explanation of who is doing the work and what the business actually represents.