Switch to Brave Browser Reason #21: Prevent sites you rarely visit from recognizing you indefinitely

Why this matters

Occasional news, shopping, and image sites rarely need a permanent browser identity for you. Privacy is easier to defend before this information is collected than after it has spread.

The protection

Brave lets you make Forgetful Browsing a global default and exempt the few sites that should remember you.

Take action

Consider the global setting, then add exceptions for essential accounts. It reduces persistent storage, not records already kept by a site. Brave reduces common tracking, but a site you sign in to still knows what you do there. Ordinary browsing also reveals your IP address to the destination.

Sources

Brave Forgetful Browsing.