Switch to Brave Browser Reason #18: Make shopping behavior less available for corporate retargeting
A product view can follow you for weeks as targeted ads, reminding you how much was collected from a single click.
Why this matters
A product view can follow you for weeks as targeted ads, reminding you how much was collected from a single click. Privacy is easier to defend before this information is collected than after it has spread.
The protection
Brave blocks many ad trackers and cross-site cookies that enable this retargeting.
Take action
Keep Shields on when comparing prices. A retailer can still remember you if you sign in or keep its first-party cookies. Brave reduces common tracking, but a site you sign in to still knows what you do there. Ordinary browsing also reveals your IP address to the destination.
Sources
- Categories: Brave Browser
- Tags: #privacy, #Brave Browser, #Digital Self-Defense, #Shopping Privacy