Visibility

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Popularity signals that make already-visible material more visible | Dead Internet Theory

Dead Internet Theory: Popularity can become self-reinforcing when systems use existing interaction data to decide what deserves more exposure, making it important to distinguish genuine quality differences from visibility feedback loops.

Server-side tracking and the limits of browser-visible inspection | Dead Internet Theory

Dead Internet Theory: Server-side tracking moves part of the measurement and routing process away from the browser, so a network inspector may show data reaching the website while missing later server-to-server transfers.