User Expectations

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Transactional messages carrying unrelated marketing promotions | Dead Internet Theory

Dead Internet Theory: Receipts, account notices, and service messages receive attention because users expect them to contain necessary information; adding unrelated promotions turns that trusted channel into another advertising surface.

Form-field collection before a user submits the form | Dead Internet Theory

Dead Internet Theory: Web scripts can sometimes observe or transmit information typed into a form before the user presses submit, creating a gap between what the interface implies and when data collection actually begins.