User Exit

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Network effects that keep dissatisfied users from leaving | Dead Internet Theory

Dead Internet Theory: A platform can remain difficult to leave even when users dislike it because much of its value comes from the people, groups, businesses, and relationships already gathered there.

Cancellation journeys that are substantially harder than enrollment | Dead Internet Theory

Dead Internet Theory: A service can reveal its incentives by making enrollment nearly effortless and cancellation a scavenger hunt. Regulators describe this imbalance as a dark pattern when extra friction is used to discourage people from leaving.