Switching Costs

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Switching costs created by accumulated personal history | Dead Internet Theory

Dead Internet Theory: Years of photos, notes, messages, albums, tags, comments, and habits can make a service costly to leave even when the underlying files are technically exportable.

Storage limits reduced after users accumulate large collections | Dead Internet Theory

Dead Internet Theory: Flickr's shift from a free 1 TB storage offer to a 1,000-item limit shows how a storage policy change becomes far more consequential after users have spent years building large collections.