Spam Economics

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Disposable domains and the economics of sender replacement | Dead Internet Theory

Dead Internet Theory: When domains are cheap and easy to replace, abusive senders can treat reputation as expendable inventory, abandoning an identity once filters and blocklists catch up.

Financial incentives that keep marginally effective spam profitable | Dead Internet Theory

Dead Internet Theory: Spam can remain economically attractive even when almost nobody responds because distribution is cheap, conversion only needs to occur occasionally, and much of the filtering and attention cost is paid by other people.