Small Businesses

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Small-business customer relationships moving from websites into direct messages | Dead Internet Theory

Dead Internet Theory: Small businesses can remain extremely active online while shifting customer service, sales, and repeat relationships from public websites into one-to-one messaging.

Businesses dependent on a marketplace they do not control | Dead Internet Theory

Dead Internet Theory: A marketplace can provide sellers with traffic, payments, trust, and discovery while also retaining the power to change fees and rules after a merchant has built a business around that access.