Profiling

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Audience segments based on inferred interests rather than volunteered facts | Dead Internet Theory

Dead Internet Theory: Advertising systems can assign people to interest or intent segments based on observed behavior, meaning a label in a profile may be an inference rather than something the person ever stated about themselves.

Lookalike audiences and profiling people through other people's behavior | Dead Internet Theory

Dead Internet Theory: Lookalike and predictive audiences use the behavior or characteristics of an existing source group to find other people who statistically resemble it, extending profiling to people who may never have expressed the source group's interests or intentions themselves.