Platform Dependence

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The withdrawal of introductory subsidies after a platform establishes dependence | Dead Internet Theory

Dead Internet Theory: Platforms can attract users with unusually generous early terms, then reduce the subsidy after people have accumulated data, habits, contacts, or workflows that make leaving more costly.

Creators dependent on audiences they cannot contact independently | Dead Internet Theory

Dead Internet Theory: A creator can accumulate millions of followers while still lacking an independent way to contact most of them, leaving audience access dependent on platform feeds, notification rules, and account status.