Multiply

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MSN Groups: community continuity across an imposed service migration | Dead Internet Theory

Dead Internet Theory: How MSN Groups hosted thousands of member-run communities, what Microsoft offered them when it shut the service down in 2009, and why copying content onto another platform was never enough to keep a community alive.

Multiply: a personal-sharing community redirected toward commerce | Dead Internet Theory

Dead Internet Theory: How Multiply, a 2004 network built for sharing photos, blogs, and videos with people you already knew, became an e-commerce marketplace for Southeast Asia, dismantled its own sharing features, and closed in 2013.