Marketing

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Lead brokers that sell one inquiry to multiple advertisers | Dead Internet Theory

Dead Internet Theory: A single request for information can become a marketable lead sold through several intermediaries, multiplying the number of businesses that contact a person far beyond what the original form may have suggested.

Unsolicited SMS campaigns and the mobile attention market | Dead Internet Theory

Dead Internet Theory: Commercial text messages compete for one of the most immediate forms of digital attention, making consent, relevance, frequency, and easy opt-out especially important when campaigns reach personal phones.