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Dead Internet Theory: Real-time advertising auctions can distribute contextual, device, user, and segment information to bidders evaluating an impression, which means data can reach companies that never ultimately serve the winning advertisement.
Dead Internet Theory: A browser-level opt-out can express one privacy preference, but the real test is whether websites, ad-tech vendors, data brokers, and downstream systems receive and consistently honor that signal.
Dead Internet Theory: Personal data can move through advertising exchanges, SDKs, aggregators, brokers, and downstream clients, allowing an unfamiliar company to hold information about someone who never knowingly visited or signed up with it.