Ecommerce

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Multiply: a personal-sharing community redirected toward commerce | Dead Internet Theory

Dead Internet Theory: How Multiply, a 2004 network built for sharing photos, blogs, and videos with people you already knew, became an e-commerce marketplace for Southeast Asia, dismantled its own sharing features, and closed in 2013.

Machine-written product descriptions across vast retail catalogs | Dead Internet Theory

Dead Internet Theory: Automated product copy can make enormous catalogs easier to publish, but fluent descriptions are only as trustworthy as the specifications and claims merchants verify before publication.