Discoverability

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App-store rankings and the discoverability of small developers | Dead Internet Theory

Dead Internet Theory: Being available in an app store does not guarantee being discovered: search ranking, metadata, reviews, download behavior, categories, and editorial featuring all shape which developers users actually encounter.

Local search and businesses without extensive digital profiles | Dead Internet Theory

Dead Internet Theory: Local search depends on digital evidence such as profiles, links, reviews, and accurate business information, which can make a legitimate low-profile business harder to discover without saying anything about its real-world quality.