Customer Relationships

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Small-business customer relationships moving from websites into direct messages | Dead Internet Theory

Dead Internet Theory: Small businesses can remain extremely active online while shifting customer service, sales, and repeat relationships from public websites into one-to-one messaging.

Partner offers delivered under the umbrella of a prior customer relationship | Dead Internet Theory

Dead Internet Theory: A prior purchase can be stretched into a broader marketing relationship when a company promotes partners, affiliates, or related services the customer never directly chose to hear from.