Audience Measurement

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The difference between synthetic supply and actual human consumption | Dead Internet Theory

Dead Internet Theory: Synthetic systems can produce enormous volumes of posts, pages, comments, and videos without proving that humans actually see, read, watch, or care about most of them.

Audience measurement that can operate with less personal data | Dead Internet Theory

Dead Internet Theory: Publishers can answer many ordinary analytics questions with aggregate or tightly scoped measurements rather than constructing persistent cross-site histories about individual visitors.