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Dead Internet Theory: Automated accounts can make one piece of material appear to come from many independent voices when they repeatedly repost, copy, or lightly rewrite one another's content.
Dead Internet Theory: AI search answers can synthesize material from several pages, but the sources displayed beside the answer are a selected attribution layer rather than a simple copy of ordinary search rankings.
Dead Internet Theory: Cross-device matching tries to decide which phones, computers, televisions, and other devices belong to the same person or household, but shared networks and shared hardware can turn one person's behavior into another person's profile.