Accountability

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Who is accountable when an autonomous account publishes false information | Dead Internet Theory

Dead Internet Theory: An autonomous account may generate and publish a false claim without a human typing the sentence, but practical responsibility still runs through the people and organizations that deployed, hosted, supervised, and can correct the system.

Affiliate programs that outsource unsolicited promotion | Dead Internet Theory

Dead Internet Theory: Affiliate programs can separate a brand from the people doing the promotion, creating incentives for aggressive marketers while making responsibility harder to see from the recipient's inbox.

Conditions under which a platform can improve after a period of decline | Dead Internet Theory

Dead Internet Theory: Flickr's acquisition by SmugMug shows what platform recovery can look like when ownership, infrastructure investment, staffing, and product priorities change together rather than relying on a temporary promotion or redesign.