# Ancient Web: Graeme Cole Tested Whether You Can Nail Jelly to a Wall

Graeme Cole's 2005 illustrated experiment attempted to nail actual gelatin dessert to a wall, then recorded years of comments and attention from Boing Boing and b3ta.

2026-09-30
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Switchboard Tech Services


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Part of the [Ancient Web Collection](https://switchboardtechservices.com/articles/ancient-web-collection/).

People call an impossible job 'like nailing jelly to a wall.' Graeme Cole thought there was a rather serious gap in the evidence: had anybody bothered to test the proverb?

[Visit Nailing Jelly to a Wall: Is It Possible?](https://greem.co.uk/otherbits/jelly.html).

The original page is an exceptionally thorough joke presented as a laboratory report. Cole documents the materials—Hartley's jelly cubes, a piece of timber, a hammer, and three-inch nails—then works through preparation, measurements, multiple trials, observations, and a conclusion. The photographs are essential, because the thing he describes is exactly as undignified as it sounds.

## Twelve nails and still no success

The first trial uses **concentrated jelly cubes** straight from the package. These stick to the vertical wood without help, so a nail through one proves little. Cole labels that effort cheating, then prepares a full-strength jelly according to the instructions: a pint of mixture, cooled overnight in a dessert bowl.

The resulting wobbling mass cannot be lifted intact, so he deposits it on a horizontal plank and drives nails through it before raising the board. Five nails do not work. Neither do nine. Eventually **twelve nails** still cannot hold the jelly together; it cracks and slides to the floor.

A smaller portion is tried next. Cole constructs a semicircle of extra nails to catch falling pieces, but it too collapses within about half a minute. The conclusion: the old saying survives a practical test, at least under those carefully described conditions.

The page is much more than a one-day joke because Cole kept adding updates. He dates the experiment to **June 2005**, between his final university exams and graduation. An October 2006 note wrestles with the British meaning of 'jelly' and the American 'Jell-O' distinction. In February 2007, a link from **Boing Boing** and then a [b3ta newsletter](https://greem.co.uk/otherbits/jelly.html) brought a sudden audience; Cole reports thousands of visits that day.

A 2023 note explains that he removed broken links while trying to preserve the feel of the old page. That is unusually direct evidence of a webmaster balancing link-rot repairs against historical authenticity.

The experiment did not advance materials science. It showed what could happen when somebody combined a silly question, real effort, photos, and a freely accessible homepage.

[Explore the original photographs, failures, and later updates](https://greem.co.uk/otherbits/jelly.html).

Part of the [Ancient Web Collection](https://switchboardtechservices.com/articles/ancient-web-collection/).

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Language: en-us

Content type: article

Author: Switchboard Tech Services

Published: 2026-09-30T08:10:40+00:00

Modified: 2026-10-18T21:02:21.987200+00:00
